13 Jun What is link blending and should you try it?

What the heck is link blending?

Actually, it’s quite simple.

Link blending is the practice of linking to your site within a page that also links to other sites that rank within the top 20 for your target keyword.

Why do sites use link blending?

This signals to search engines that you belong with the big dogs, that you fit in with their content and can help you rank higher for your target keyword.

It sounds like common sense, but a lot of people don’t try it. Either they are afraid of giving similar sites a competitive advantage and are stingy with links or they don’t want to feel too close to copyright problems.

Either way, these are things to get over.

Link blending is a great tactic to share the love with sites that share similar content and tell search engines that you are just as good a source of information for searchers as they are.

What makes link blending hard

There are a specific set of conditions that must be met for link blending to occur:

  1. First, you have to find a reputable site that is in good standing to agree to link to you.
  2. Next, and as previously stated, a page must link to you and other sources that appear within the top 20 for your target keyword.
  3. Finally, and this is essential for link blending to work, your link must have rich anchor text while the other links do not.

Anchor text refers to the text that is being hyperlinked. Rich anchor text would include the specific target keyword. Basic anchor text for the other links in your article should not contain the exact match keyword you are targeting.

Have questions? Looking for help with link building?

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