Isaac began his digital marketing career in link building, where he developed a good foundational understanding of how search intent, content strategy, and technical SEO work together to drive organic visibility. That foundation in SEO has shaped Isaac’s analytical approach to paid media, helping him bridge the gap between organic and paid strategies for stronger overall performance.

Today, Isaac is a Paid Search Manager with a proven track record of building, optimizing, and scaling high-performing PPC campaigns. With expertise in conversion tracking, keyword targeting, and analytics, Isaac specializes in turning data into actionable insights that drive measurable growth and ROI.

He has managed large-scale budgets across Google Ads & Microsoft Advertising, improving conversion rates, reducing cost per acquisition, and maximizing ROAS. His experience spans keyword strategy, ad copy optimization, audience segmentation, and collaboration with the SEO team.

Isaac is passionate about leveraging performance data to uncover new growth opportunities and push campaigns beyond their benchmarks. He approaches every project with curiosity and precision, continually testing, refining, and adapting strategies to meet evolving business goals and market trends.