Garen is a data-driven performance marketing leader who found a real passion for Analytics and Statistics at UCLA where he ultimately graduated with a Bachelors of Arts Degree in Economics.
Post Grad, Garen immediately found success during the dot com era where he spent nearly a decade with the pioneers of pay-per-click advertising - Goto.com/Overture/Yahoo Search Marketing - helping mid-sized and enterprise-level companies profitably scale customer acquisition.
Garen ultimately transitioned to the client side, helping organizations build and lead in-house SEM programs for some of the biggest brands on Earth.
Garen most recently joined the LASEO team as Sr. Director of Paid Search where he helps clients excel in performance marketing, data analytics, AI, and search marketing strategies, delivering profitable growth and measurable results.
Garen currently resides in Las Vegas with his wife, daughter and 2 Boston Terriers.