15 Feb How to increase site speed, decrease bounce and improve time on page
Decreasing pages load time as much as possible is one of the easiest ways to increase user time on page. Think about it, when do you really wait around for a page to load on your mobile? Never. Users abandon in less than 3 seconds. This means that site speed is critical in capturing your audience’s attention. When you have a fast site, it will improve overall site quality, indexability and increases the chances of users converting on your site.
Ready to top up on site speed tips? Here’s how to increase your site speed and what benefits come from it:
The first step you need to take on your site is making sure you have a fast server. When you have a slow server it could be the cause of all your problems and the main root of what is bogging down your site.
2. Minimize HTTP Requests
When your site has too many HTTP requests then your websites load time is spent downloading the different sections of the page including images, stylesheets, scripts, Flash, and more.
3. Simplify your design
Organize the different elements on your website. This about the user experience, the way they logically would navigate and search for information on your site and allow this to guide your improvements. A few ways to do this is are:
- Combine multiple stylesheets into one
- Use CSS instead of images whenever possible
- Limit the number of scripts whenever possible
4. Compress images
Oversized images take longer to load, so it’s important that you keep your images as small as possible. There are a large number of websites and plugins that will compress the images on your site. When you use the right program the effect of minimizing images is nearly invisible, but it makes a large difference in file size which will help increase the load time on web pages. Focus on size and format when it comes to compressing images.
5. Reduce the number of plugins you use on your site
When you use too many plugins your site will begin to slow down. Plugins can crash causing technical problems, and they can also cause security issues. Yikes!
When it comes to picking plugins for your site, measure server performance to identify what plugins are slowing your site and what ones you should eliminate.
ASO Protip: To avoid major malfunctions, make sure any plugins you are looking at are compatible with your WordPress prior to downloading and installing them.
6. Reduce redirects
When your site has too many redirects it can create additional HTTP requests and increase load time. So you want to keep them to a minimum where possible.
7. Enable Gzip Compression
Gzipping compression reduces the size of the HTTP response and helps to reduce response time. This is an easy and simple easy way to reduce page weight.
Yahoo said that “Gzip is the most popular and effective compression method currently available and generally reduces the response size by about 70%. Approximately 90% of today’s Internet traffic travels through browsers that claim to support gzip.”
8. Create better content
Check out tvpage.com – this amazing solution allows embedded shoppable merchandise videos. Excellent video content increases average time on site. How? Well, simple: content that engages people will decrease bounce rate. Aim for delivering an emotional, visceral experience.
One good example of a great User Experience is the Onnit.com product page. This is how you should be doing it!
However, there are soooo many resources on this page. If not built correctly this could result in slower load times and ruin your users’ experience. you need to reign it in. Think of all the requests this page takes to load!
Our general rule: minimize plugins, only choose what is essential.
If budget permits, it’s ideal to hire a part-time or service partner for UX/UI and creative design. You want to stand out and provide a unique solution in your industry. Your website design needs to connect with and motivate your user base.
We’ve grown a network of ideal UX/UI creatives that we can help you with!
Ready to increase your site speed and reap the benefits? Contact our team of SEO pros today to talk about your site. Every client has custom needs and we will work with you to maximize the potential of your site!