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White Hat vs. Black Hat techniques in 2018
White Hat vs. Black Hat techniques in 2018

As we have learned from Scandal, those wearing the white hats are the good guys; the gladiators. SEO includes both white hat and black hat techniques. Fittingly, tactics that search engine companies recommend or approve of are labeled white hat while those that are shadier...

How to leverage broken link building

Broken link building refers to the practice of notifying webmasters of broken links on their pages and suggesting improved links, particularly to your own content. As we discussed In Technique #47 of our 100 actionable SEO tips, link building necessitates strong people skills. Broken link...