23 Apr 9 On-Page tactics you should try right now [SEO Checklist]
In the ever-changing field of Search Engine Optimization, it can be hard to stay on top of On-Page SEO trends that produce results. Even harder is understanding and implementing SEO tactics that actually will produce results and boost rankings. In 2018, look no further than this article! Utilize these on-page tips and watch your rankings soar in no time.
On Point On-Page SEO
1. Short and snappy URLs
Use extremely short and snappy URLs for all pages. A very basic URL describing page content will ease the crawling process and encourage higher rankings.
2. Keywords in URL
Include target keywords in URLs. Again, the more straightforward, the better. Short, sweet and simple keyword focus will increase traffic.
3. LSI Keywords
Use Latent Semantic Indexing, otherwise known as LSI, keywords and phrases in content. They will help search engines to better understand what your page is about. For example, a page with content about horseback riding should definitely include words like stirrups, reins, trot and gallop; those closely related terms are known as LSI keywords.
To locate strong LSI keywords that are popular in pertaining to your content, use the “Searches related to [your target keyword]” segment at the bottom of the Google search page results. This will give you ideas for words that are commonly searched with your target keyword. These words are in bold text. Behold your new LSI keywords!
BUT, do not throw in keywords simply wherever you can, as keyword overuse for search engine robots can result in a search engine ban. Write naturally and let the words flow. Stick to a keyword density of roughly 2 to 5%. Your content should be appealing, educational, and evoke curiosity.
4. Publish lengthy content
Although URLs should be short, studies show that pages with higher word counts enjoy better search engine rankings. In fact, the average word count of a content page on Google’s first search results page is 1890!
Pages with more words are more likely to be riddled with those all-important LSI keywords. This means search engines can more fully understand what your content offers. Search engines also seem to inherently prefer longer content, as it is more likely to fully address the searcher’s query.
If a certain page provides more information and resources, people are likely to dwell on it for longer and perhaps refer others seeking similar information. Incredibly thorough pages exploring super niche topics are more sought after, and rank higher.
5. Optimize meta descriptions and title tags for click-through rate (CTR)
Click-through rates are important in search engine rankings. If your page is selected when a certain keyword is searched, search engines deduce that your page is a good resource for that word and are more likely to rank your page higher each time it is selected.
Title tags should contain both target keywords and numbers. Numbers grab attention. They just do. Pages with numbers in titles are astronomically more popular and more trafficked (kinda like the one you’re reading right now).
Adding brackets and/or parentheses to your title will also boost your click-through rate (again, note the title of this article). This is so simple yet surprisingly huge in CTR. You can parenthesize almost anything—perhaps parenthesize a noun describing the gist of your page’s content next to the title e.g.” Are parentheses effective?” (Case Study). For some reason, using such symbols has been shown to optimize click-through rate. So do it! 🤓
6. Use external links, and use them often.
Their presence serves as an on-page ranking factor for search engines. Include 2 to 5 outbound links to reliable resources on each page. External links can be very helpful for readers seeking more information and they can also help your website gain credibility and your pages achieve higher rankings.
7. Sprinkle your pages with internal links.
Within new content, include links to 2 to 5 older pages (that you would like ranked higher) in your website. Use internal links strategically to most significantly impact your search engine rankings.
8. Maximize your site speed.
If pages are loading too slowly, people are likely to leave and peruse other results on the search engine results page. Notably, site speed is one of the few factors Google has confirmed impacts rankings.
And, if you are putting money into creating a website, why not get the most bang for your buck and spend a little more on a premium website host? Hosting platforms like Web Synthesis and Liquid Web load your pages at lightning speed, giving you an edge in the On-Page SEO realm.
9. Include a ton of multimedia in your content.
Screenshots, videos, charts, graphs, pictures, and other forms of digital art improve user experience and buffer search engine rankings. For example, offering both written instructions and a video detailing the process of setting up a new TV encourages people to remain on your page for a longer amount of time, as they are likely getting all the information they sought in multiple forms.
Implement these on-page SEO tactics and you will see an increase in ranking for all of your optimized content!
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