27 Feb 6 tips to optimize your Shopify store
We help a lot of our clients who run e-commerce companies to optimize their Shopify stores to rank better in search. Through experience, we have compiled a few go-to tips to share with you on how to search engine optimize your Shopify store or e-commerce store.
It’s important to keep in mind that a simple Shopify site is an “out-of-the-box” (OOTB) solution, or in other words “one size fits all”. OOTB solutions rarely include all of your unique SEO needs. Our teams are all Shopify Certified. We can make really quick changes that aren’t as expensive as other solutions and really pay off in the long run.
The Duplicate Content Problem
If you run an e-commerce business, chances are you have multiple products. All those listings add up and odds are you may have similar or even the exact same chunks of copy in product descriptions. Unfortunately, this is a punishment factor for search engines and causes your site not to rank as well. E-commerce sites can get around this issue by using the rel=”canonical” tag.
ASO Protip: If your e-commerce site is based on Shopify, your theme can auto insert this on all of your pages.
Optimize your product photos
One great asset that e-commerce sites have is all those product images. A great way to easily optimize your Shopify store is to properly tag your images with Alt tags. These descriptive, related keywords help your pics to be found through image search.
Leverage the power of product reviews
Your customers are likely happy to leave a descriptive, glowing review when they are happy with your product. This is great because you get great feedback while creating unique content for search engines to index on every product page! Shopify makes this easy with a number of apps for your store. Even if the reviews are slow to roll in, you can incentivize customers with points towards purchases or coupons in exchange for a review.
Mind on my metas and my metas on my mind
Meta descriptions help tell search engines what your page is about. We see all too often that e-commerce stores have the same meta description for each and every page on their site. This is a big no-no. Creating unique meta descriptions that contain your main keyword and are written for potential readers (not just for algorithms… ehem, no keyword stuffing, please) will help you build page rank for each individual page.
But OMG, we have like a zillion product pages. Ugh. Do you really want me to create a unique meta for each?!
Well, yes. If you want to fully optimize your site, we do!
If you run on Shopify, you luck out here again because they help you by autodrafting a suggested meta description for each page that you can make edits to or completely erase and start over again.
It’s all about the Coupons, baby
Couponers of the world scour the internet every day to try and find the best deals on just about every product you can think of. A lot of smart people capitalized on this by creating websites fully devoted to providing the most up to date coupons to searchers. It is great practice to post your coupons on popular, established sites like Retailmenot to obtain links (and maybe rope in some new sales).
Optimize your site structure and anchor text
It’s best practice to share the internal link juice love. Link to your products from your home page to help search engines understand their hierarchical importance and allow users to quickly navigate around your site. When linking, it’s important to mind your anchor text. Anchor text is the portion of copy you highlight to provide a link, either internally or externally. This text shouldn’t be a standard “click here”, but instead be a portion of your sentence that contains a keyword or long-tail keyword.
There’s a lot more you can do to optimize your Shopify store or any e-commerce store. For example, if you’re migrating to Shopify from another platform your conversions will likely increase due to leverage of cart abandonment in the Shopify platform.
Curious to know more?
Contact us today to discover how a dedicated SEO strategy can improve traffic, increase sales and help you hit your revenue goals this year and into the future.